Located in the heart of Los Angeles County, midway between downtown Los Angeles and the Pacific Ocean, Beverly Hills has a unique charm, glamorous ambience and hospitable populace known throughout the world. Beverly Hills is simultaneously a small town and a highly sophisticated city. It is the capital of the entertainment industry and a trendsetter in the world of fashion and beauty. As they dine and shop around town, visitors to Beverly Hills have a chance to rub elbows with celebrities. Featuring world-renowned shopping and restaurants, and endowed by nature with exquisite beauty and a perfect climate, Beverly Hills is truly a "world within a city."